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Climate Inaction: Rethinking Our Approach to Climate Change Communications


Climate change is one of the most pressing issues of our time, and the final Intergovernmental Panel on Climate Change (IPCC) report highlights the urgent need for action.

The March 20th report, AR6 Synthesis, builds upon the previous reports released by the IPCC over the last several years, including the most recent Climate Change 2022: Mitigation of Climate Change from Working Group III.

One of the key messages of the IPCC report is that human activity is the primary driver of climate change and that we need to take immediate action to reduce our greenhouse gas emissions. This means that we must change our behaviour and way of life and significantly change how we produce and consume energy, travel, and use natural resources.

The report highlights the urgent need to reduce our carbon footprint, which is the amount of greenhouse gases we produce daily. This includes the emissions from our cars, homes, and workplaces, as well as from the production of the goods and services we consume. To reduce our carbon footprint, we need to switch to cleaner forms of energy, such as renewable energy sources like wind and solar power. We also need to improve the energy efficiency of our homes and buildings and shift to low-carbon modes of transportation, such as electric cars and public transport.

Another important message of the IPCC report is shifting towards sustainable consumption and production patterns (SDG12). This means being aware of the carbon footprint of goods and services, such as accurately understanding which foods have a high carbon footprint rather than blindly following influencer narratives and shifting our lifestyles to ones with less impact on the environment. It also means reducing our use of single-use plastics and choosing products made from sustainable materials.

We need to work together as a global community to achieve these changes

Governments, businesses, and individuals all need to take action. Governments must set ambitious targets for reducing greenhouse gas emissions and implement policies supporting the transition to a low-carbon economy. This can include measures such as carbon pricing, renewable energy incentives, and regulations on energy efficiency and emissions standards.


Businesses also have an essential role to play in reducing their carbon footprint. They can invest in renewable energy, improve their supply chains to reduce emissions and develop new products and services that are more sustainable. Consumers also have a critical role to play by making more sustainable choices in their daily lives, such as choosing energy-efficient appliances, buying locally produced goods, and reducing their overall consumption.


Changing behaviour is not always easy

Changing behaviour is not always easy, and there are many challenges that we will need to overcome to achieve the necessary changes. But as we move closer to 2030, a key one is how we communicate about Climate Change. Positive, inspiring visions of a low-carbon, sustainable world are more likely to drive action than instilling dread and fear.


While the IPCC report clarifies that we cannot afford to continue with business as usual, as the costs of inaction are too high in terms of economic costs and the impacts on human health and well-being, we can adjust our communication and work together to take action now, creating a more sustainable and resilient future for ourselves and for future generations.


Please contact the team to find out how SDG Changemakers can help you on your sustainability journey.


Are you aware of the power you have to influence change?

Find out how you can positively communicate about Climate Change in our Carbon Literacy workshops and be a Changemaker.



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