OUR vision

A world which is truly sustainable

About us

Claire Benson and Felicity Jones are Co-Directors of SDG Changemakers.  We came together along with our third founder, Maxine Allison because we believe in the power of supporting organisations who are purpose-led and want to help create a better, more sustainable world.

- Did you know SMEs make up over 90% of global businesses and 70% of GDP.

We believe by balancing social, environmental and economic considerations, we can all help to create a sustainable future for generations to come.

Our Mission is to help SMEs realise that being sustainable is profitable, and by innovating products and services using the Sustainable Development Goals as a framework, together we can tackle the global challenges.

Our values


  • We support organisations who believe in the power of partnerships and collaboration to achieve change, and in actively involving those most affected by commercial decisions, in the decision making.  

  • We believe that the best organisations want those changes to be integrated into the fabric of society, and their own organisations.  


  • We support organisations who believe in the importance of understanding, tracking and communicating their impact with honesty and openness. 

  • We believe that all businesses and organisations should have access to effective, affordable and focused support to help them achieve their mission and communicate their purpose.


  • We believe that adopting a sustainable business model is essential to achieve positive social and environmental impacts locally and globally, tackling the global challenges.

Claire Benson

Co-Director of
SDG Changemakers

For Claire Benson, founding SDG Changemakers was the natural response and solution to the challenges we all face. 


Felicity Jones

Co-Director of
SDG Changemakers

Felicity is passionate about connecting organisations & funders. Thinking beyond traditional funding models and relationships.


Maxine Allison

Co-Founder of
SDG Changemakers

 Maxine is passionate about helping every organisation - whatever its size - present itself with credibility and clarity.


Our Commitments 

We are value-driven, with purpose at the core of our business.


The global pandemic has threatened to undo many of the gains on gender equality of the past 25 years. We support the UN and do our bit to shift back on course and accelerate progress.




We pledge to return at least 1% of our profits to support organisations that are beacons of these values and where our support can make a difference. 


Along with thousands of businesses we have joined the SME climate hub to show our support and commitment to our collective Net Zero journey.