For Claire Benson, founding SGD Changemakers was the natural response and solution to the global challenges we all face.
As a brand and communications professional for 20+ years, Claire works with organisations that want to align their business impact to help achieve the UN's sustainable development goals and become authentically purpose-led throughout their organisation.
As a director-level strategist and coach, Claire supports businesses, social enterprises & not-for-profits understand their purpose, align their business goals, and deliver on their strategic objectives while adding value to society through embedding the UN's 17 Sustainable Development Goals.
Empowering good brands to be great, Claire leads on advising organisations on understanding the SDGs, strategic mapping, and communication. Claire’s areas of expertise are SDG4, quality education, SDG8 decent work and economic growth, and SDG12 sustainable consumption and production patterns, with an overall focus on SDG5 gender equality and empowering women and girls.
As a Fellow of the Chartered Institute of Marketing and Chart.PR Claire is passionate about ethical marketing practices and purpose-led communications. Claire is an Entrepreneur in Residence at University of Lancaster, with particular interest in sustainable practices and digital innovation within rural economies and tourism.
Claire has over 20 years working in Asia, New Zealand and the UK for third-sector, government and commercial entities.
Originally from Kirkby Lonsdale in Cumbria, Claire is also a photographer, travel lover and calls New Zealand her other home.