Claire Benson, Co-Director of SDG Changemakers

Claire Benson

For Claire Benson, founding SGD Changemakers was the natural response and solution to the global challenges we all face.

A graduate of international politics, and a brand and communications professional for 20+ years, Claire works with organisations that want to align their business impact to help achieve the UN's  17 sustainable development goals

As a director-level strategist, Claire supports businesses, social enterprises & corporate foundations to understand their purpose, align their business goals, and deliver on their strategic objectives using INTOTO™ a framework for forward-thinking, tech-led, sustainable business development.

Empowering good brands to be great, Claire leads on encouraging organisations to be bold with their sustainable business vision, mapping sustainable activities across business operations, value and supply chains and communicating effectively with all stakeholders, employees, customers and community.  


Claire’s areas of expertise are SDG4, quality education, SDG8 decent work and economic growth, and SDG12 sustainable consumption and production patterns, with an overall focus on SDG5 gender equality and empowering women and girls.

As a Fellow of the Chartered Institute of Marketing and a Chartered Practitioner of Public Relations,  Claire is passionate about ethical marketing practices and purpose-led communications.  Claire is an Entrepreneur in Residence at the University of Lancaster, with a particular interest in sustainable development practices and digital innovation within rural economies and tourism. 

Claire has over 20 years working in Asia, New Zealand and the UK for NGOs, government and commercial entities.

Originally from Kirkby Lonsdale in Cumbria, Claire is also a photographer, travel lover and calls New Zealand home.