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Sustainable Tourism: Rebuilding Resilience

About the Course

In today's dynamic tourism landscape, the pursuit of sustainability isn't merely a choice but a strategic necessity for tourism businesses aiming for long-term success. This comprehensive workshop offers a deep dive into the pivotal realm of Sustainable Tourism and its direct correlation to creating well-being for both people and the planet. 

Module 1: Understanding Sustainable Tourism (1 hour) 

  • The Importance of Sustainable Tourism 

    • Explanation of sustainable tourism and its significance in preserving the environment, culture, and communities. 

    • Discussion on the challenges posed by unsustainable tourism practices. 

  • Creating Well-being through Sustainable Tourism

    • Exploration of how sustainable tourism can enhance well-being for both locals and tourists. 

Module 2: Promoting Sustainable Practices in Tourism (1.5 hours) 

  • Strategies for Sustainable Tourism 

    • Overview of best practices and initiatives promoting sustainability in the tourism industry. 

    • Case studies highlighting successful sustainable tourism projects. 

  • Measuring Sustainability: Metrics and Indicators 

    • Introduction to metrics and key performance indicators (KPIs) used to assess sustainability in tourism. 

    • Workshop activity: Analysing and discussing different metrics and tools for evaluating sustainable tourism practices. 

Module 3: Verifying Sustainability Claims (1 hour) 

  • Understanding Green, Impact and Purpose-washing and Authenticity 

    • Explanation of various types of 'washing' and its prevalence in the tourism industry and supply chain.

    • Tips and techniques for distinguishing genuine sustainability efforts from misleading claims. 

  • Building Credible Sustainability Claims 

    • Guidelines for creating transparent and verifiable sustainability claims in the tourism sector. 

    • Group discussion: Analysing and critiquing sustainability claims from real-world examples. 

Why Attend: 

  • Strategic Business Impact: Embrace sustainable practices that resonate with today's conscientious travelers, enhancing your brand reputation and customer loyalty. 

  • Environmental Stewardship: Contribute to preserving the planet's natural beauty and cultural diversity for generations to come. 

  • Community Empowerment: Champion social responsibility by fostering well-being and economic growth in local communities through sustainable tourism initiatives. 


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